A new aluminium smoothwall product that “is set to shake-up the food packaging industry” and is exclusive in Ireland to Versatile Packaging.
The patent protected and design registered, i2r Ultra, uses a new style of embossing to increase stress resistance and thereby reducing the gauge, price point and environmental impact of the product.
The stronger, yet lightweight tray design has subsequently undergone significant independent scientific testing and validation. The specialist rib and base configuration provides an increase in structural strength and is said to deliver a reduction in weight against market equivalents.
The inclusion of an Alu recyclable logo and a ‘rinse & recycle’ message, helps provide the consumer with a clear and strong environmental call-to-action, assisting to further promote the already high levels of aluminium recycling.